Hello.
You’ve reached the part where I tell you about myself.
I’m an experienced creative leader and problem solver, deeply passionate about the power of creativity to tackle even the most challenging business problems. My goal has always been to create work rooted in brand and product truths—work that not only impacts culture but also drives brand affinity and, yeah, performance.
I’ve always led with collaboration at the forefront—whether it’s working across disciplines, building new teams, or mentoring the next generation. I think we get to our best work when people have a shared mission and work in an atmosphere of mutual respect, kindness, and yes, fun.
I’ve had the privilege of working with some of the world’s most recognized brands, including Audi, Intel, Sony PlayStation, Adidas, HP, Reebok, Comcast, ESPN, and Electronic Arts. Here are a few highlights:
During my tenure leading Audi, the brand broke sales records consecutively every month. Of course, amazing cars played a huge role, but our advertising was critical in creating desire for this challenger luxury brand. My team also launched the Audi A3, one of the brand’s biggest and most successful launches ever. Not to mention a handful of Superbowl spots.
I also led the team that launched PlayStation’s new Vue streaming service nationwide, taking on the big cable companies head-on. ‘Game the System’ was a relentless broadside that spoke the language of gamers, inspiring them to rebel against the cable monopolies. I also launched the first brand campaign for PlayStation Store, transforming what had been a cold, transactional hub into an emotional and engaging platform—lifting digital sales for three consecutive years.
For the Hillary Clinton campaign, my work struck an emotional chord that ultimately led the DNC to bring Khizr Khan on stage at the convention, where he famously confronted Trump over the Muslim ban. While Hillary didn’t ultimately win, this work remains a point of pride for me—it energized people and earned media in an unexpected but powerful way.
As Head of Creative at Lumberyard Productions, VBP’s content studio, I managed a team of editors, motion graphics artists, and digital makers. We specialized in creating multi-platform assets with greater agility and cost efficiency than the traditional agency model. Production, post, digital, outdoor and social – we did it all.
More recently, I’ve had the privilege of freelancing with an amazing roster of agencies and clients including Droga5, The Martin Agency, AKQA, VML, Solve and Autodesk to name a few.
I’m excited for what’s next.
And if you’re into this kind of thing, my work has been recognized by the One Show, Cannes Lions, Clios, D&AD, Communications Arts, TED, The Effie’s, Art Director’s Club, Advertising Age Campaign of the Year (+HP), Adweek's TV Campaign of the Year (Comcast).
Experience
Autodesk | 2024 - | Interim Executive Creative Director
Independent Creative | 2021 - 2024
Lumberyard Productions | 2020 - 2021 | Creative Lead
Venables Bell & Partners | 2009 - 2020 | Creative Director
180LA | LA 2007-2009 | Creative Director
Goodby Silverstein | SF 2002-06 | Associate Creative Director
Odiorne Wilde UK | London 2001-02 | Creative Director
Ground Zero | Los Angeles 1999-2001 | Copywriter
Education
UC Berkeley | B.A. English
Portfolio Center
